Liz: A story of empowerment

Fanshawe's story began in 1967. Today, it is one of Ontario's largest colleges offering diploma, degree, certificate and apprenticeship programs to 43,000 students each year.

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Liz: A story of empowerment

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Fanshawe's story began in 1967. Today, it is one of Ontario's largest colleges offering diploma, degree, certificate and apprenticeship programs to 43,000 students each year.

A marketing wiz pushing the boundaries of the digital world, Liz Gray’s passion lies in educating young minds. Truth is, she always knew she wanted to be a teacher. Today, as a faculty member with Fanshawe’s Lawrence Kinlin School of Business, Liz is helping empower students to reach their potential.

“To wake up in the morning and know I have the capability to make a true difference in someone’s life means a lot to me,” she says. “It’s so exciting to watch students starting their lives and knowing I might have played a small role in their development or career path.”

Liz makes her impact teaching courses dedicated to Search Engine Marketing. The driving force behind the program’s creation in 2006, she has spent the past eight years introducing students to the targeted Google-based marketing approach, and overseeing their work developing real-life campaigns for more than 300 companies.

Her work is paying off. Two teams of her students took home prizes in the 2014 Google Online Marketing Challenge, a battle of big-name colleges and universities from around the globe. One of the teams received the top regional award for the Americas and won a trip to the Googleplex in California.

Liz says seeing her students’ hard work recognized on an international scale is the “ultimate reward” that motivates her to continue pushing the boundaries. “It was thrilling for me to look at these students and realize they are among the best in the world.”

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